Many ceramic companies have launched the most important new products of the year in 2021, with nearly half having done so in the previous year. The most popular of these new products are the Star, diamond, and crystal process tiles, which are available in a variety of colors. Such products, such as the crystal diamond marble series of Jinyi ceramic tiles, the Hongyu ceramics star drill series, the sumit ceramics Star Diamond crystal glaze series, and the Baoluo ceramic tiles diamond plate series, have been introduced by nearly all of Guangdong's first and second tier ceramic tile brands. A pattern has begun to emerge. Soon after, this trend spread rapidly from Guangdong to the rest of the world's manufacturing centers. Numerous ceramic companies in Shandong have begun to experiment with developing this type of ceramic tile surface technology.

Under different lighting conditions, the ceramic tile surface on the Star, drill, and crystal process surfaces will emit different lusters, and the effect of glittering and illusory will be visible on the ceramic tile surface under the light. Even though different ceramic companies have different descriptions of the process of creating a sparkling effect on the surface of Star ceramic tile, drill buy ceramic tile, and crystal ceramic tile, it can be summarized as the process superposition of special glaze + dry grain.

It is the best time for ceramic enterprises to seize the new technological trend in the ceramic industry at the right time in order to avoid product homogenization and to gain a differentiated competitive advantage. It is believed that the Star, drilling, and crystal technology began in 2020 and has since been pursued by a large number of ceramic companies since its rise to prominence.

However, just because a product is popular in the manufacturing process does not imply that it is popular in the final market. At the moment, the Star, drilling, and crystal process tiles are not widely available on the end-user market for purchase. At the end of May, the Ceramic Bank China investigation group visited the main home building materials markets in Chengdu and Chongqing, China's ceramic net ceramic industry's national ceramic tile market (hereinafter referred to as the Ceramic Bank China investigation group). Most ceramic tile retailers did not carry Star, diamond or crystal process tile as their primary product. It is exaggerated to say that it has not been discovered at all.

What causes this to occur? For example, ceramic enterprises have a certain time lag between the introduction of new products and the listing of large-scale terminals; on the other hand, the ceramic industry has always been characterized by production-driven sales, meaning that what the manufacturer produces is what the dealers sell. Many dealers are almost completely unaware of the specific situation of new products before the manufacturers launch new products, let alone whether or not the consumers are aware of this situation as well.

In fact, the Ceramic Bank China survey team visited the home building materials market and interviewed tile dealers and tile store employees, and they discovered that consumers are more sensitive to tile color than they are to the effect of the ceramic tile surface technology on the tile surface itself. Tile stores will be more colorful and well-matched in their displays this year, as opposed to previous years' displays of white and white-grey ceramic tiles.
And this is a trend that was predicted by industry experts at the start of this year.

China Ceramic Net published an interview with Hanberto, the general manager of ICC ceramic tile, in March. The interview was part of the special interview column of facing the ceramic industry. Hanberto has a profound and comprehensive understanding of tile trends because he is a ceramicist with extensive working experience in both China and internationally. Since 2014, hanberto has served as the team leader for the International Ceramic Tile Trend Report. He has determined that the color of tiles will be more vibrant this year and in the future, based on his research.

In the last two years, as living standards and quality of life have improved, people's concepts of beauty and their aesthetic level have changed in sync with these developments. Consumer groups in the 80s and 90s, in particular, prefer a style of decoration that is flexible and personalized. At the same time, the pace of social life is increasing in speed and intensity, and people's life pressure is increasing in intensity. In this case, many people will seek to relieve the pressure on the material, and some colors of decompression and healing will be gradually welcomed into the environment.

After catching up with the tile color trend in 2020, most ceramic companies have launched a series of bold color tiles, such as the Shunhui tiles' natural dance, the Ma series of MATI tiles, the 2020 new products of Imola tiles, the beautiful series of Crown Star King ceramics, and the Morandi solid color tiles / rock plates that have been launched by most ceramic companies. Even with the development of stone texture foshan tiles, the majority of ceramic enterprises will continue to choose colors and textures that are more vibrant, such as blue, green, black, and gold, among others.

Hanse tile believes that with the advancement of people's aesthetic, the traditional black and white gray tile will no longer be able to meet the decorating needs of consumers, particularly in the aftermath of the epidemic, when people will require bold and bright colors to lift their spirits. In terms of ceramic tile products, the current trend will be for high color value, with an overall decoration style that is bright. As a result, dealers must have one or several high-quality products on hand, which is the current design fashion. One of the reasons why consumers are willing to pay for products is that if the products do not meet the needs of the consumers, the business is more likely to lose the opportunity to do business with them.